While national brands take the largest share of the Malaysian new vehicle market, among the non-national brands, Toyota is at the top of the list of Malaysian buyers, suggests a survey conducted by Ratera & van Galen Sdn. Bhd, an independent market research firm based in Kuala Lumpur. 1,233 Malaysian buyers were interviewed on their preferred choice if they were to buy a new vehicle within the next 12 months.
One aspect of the survey, which looked at buyer preferences in the RM60,000 – RM99,000 range, showed that the Toyota Vios was the first choice, followed by the Honda City and Toyota Avanza. It should, however, be noted that the Vios which was referred to was the previous generation and not the latest one as the survey was conducted in the months of July and August 2007; the new 3rd generation Vios only appeared in showrooms during October.
“This finding may reflect the importance of design, an area in which the Vios scored slightly better than the City whilst scoring lower or equal on other factors,” said Toon van Galen, director of Ratera & van Galen.
Interestingly, women made up 39% of the potential car buyers and had a higher preference for the Toyota Innova, Toyota Avanza, Naza Citra or Honda City as their top choices. Men, on the other hand, would go more for Toyota Hilux, Nissan Frontier or the Honda Civic.
The research also revealed that the most important information sources when buying a new car are: word of mouth (58%) followed by car showrooms or dealerships (50 %).
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