DaimlerChrysler Malaysia is now Mercedes-Benz Malaysia

January 02, 2008 12:10 PM Author: Chips

DaimlerChrysler Malaysia Sdn. Bhd, a subsidiary of Daimler AG, has changed its name to Mercedes-Benz Malaysia Sdn. Bhd. The change of name, which takes effect from today, is in line with a global name change from DaimlerChrysler to Daimler AG which followed the departure of Chrysler from the group last year.

Depending on the market, some subsidiaries like the one in Malaysia will use the Mercedes-Benz name as the prestige brand is the key area of business activity. In other markets and in Germany, Daimler AG is used to better reflect the broad nature of the group’s business.
“The new name reflects our company’s key business activity, which comes from the main contributor, Mercedes-Benz. With the name change, our operation and business model will remain status quo. In addition, we believe that our new name will further enhance all our future marketing and communication efforts,” said Peter Honegg, President & CEO of Mercedes-Benz Malaysia.

“On another note, our focus on Mitsubishi Fuso will continue to be strong and we look forward to its future expansion. Meanwhile, under the new name as well as the new Mercedes-Benz logo, we will continue to honour our brand’s long and prestigious tradition,” added Mr. Honegg.
Additionally, Mercedes-Benz Malaysia will continue to be involved in the distribution and marketing activities of other brands in the group such as smart.

For more information on the name change, the public can call the Corporate Communications Department at 03-2246 8881 / 8971 or the Customer Care Centre at 1-800-88-1133.

Meanwhile, Si Khiong Star, one of the authorised Mercedes-Benz dealers in Malaysia, has announced that it has been renamed Hap Seng Star Sdn Bhd. The company is a wholly owned subsidiary of Hap Seng Consolidated Berhad via Hap Seng Auto Sdn Bhd (formerly known as Si Khiong Industries Sdn Bhd).

Hap Seng Star has a Mercedes-Benz Autohaus in Kuala Lumpur’s ‘Golden Triangle’ along Jalan Sultan Ismail and a fully-equipped service centre in Bandar Kinrara on the outskirts of the city. The facility includes a Pre-Owned Cars Centre where customers can choose from a selection of pre-owned Mercedes-Benz models. All the units are thoroughly inspected and refreshed prior to being put on sale.

Source : MotorTrader Malaysia