Top 10 Car Brands in the World

The 2009 Best Global Brands, an annual study carried out by leading brand consultancy Interbrand (in collaboration with Businessweek magazine) shows Toyota still No. 1 among carmakers, followed by Mercedes-Benz and BMW.


Toyota was the highest-ranked auto company among the overall Top 100, positioned at No. 8, two places down from 2008 and 2007. Mercedes-Benz was No. 11 overall in 2008 and had been No. 10 in 2007 but dropped to No. 12 this year. Honda, however, did better, moving from No. 20 in 2008 to No. 18 this year. Hyundai also saw an improvement in overall ranking, going from No. 72 in 2008 to No. 69.

The survey’s summary includes brand values and reflecting the effects of the downturn in the auto industry, the brand values of all the automakers fell. Toyota’s brand value was calculated at US$31.3 billion, 8% down from what it was worth in 2008. Likewise, Mercedes-Benz also had its brand value lowered by 7% to US$23.9 billion. Among the top 10 in the auto sector, Ford Motor Company’s brand value fell the most, by 12% to US$7 billion.

Other auto-related brands among the Top 100 were Harley-Davidson (73), BP (83), Shell (92) and Lexus (96).

For those interested, the Top three Global Brands were Coca-Cola, IBM and Microsoft, respectively, all of which held the same rankings as in 2008. Coca-Cola’s brand value was estimated at US$68.7 billion, over double that of Toyota’s.

Visit the Interbrand website to view the full Top 100 list.

Source : Motor Trader

DaimlerChrysler Malaysia is now Mercedes-Benz Malaysia

January 02, 2008 12:10 PM Author: Chips

DaimlerChrysler Malaysia Sdn. Bhd, a subsidiary of Daimler AG, has changed its name to Mercedes-Benz Malaysia Sdn. Bhd. The change of name, which takes effect from today, is in line with a global name change from DaimlerChrysler to Daimler AG which followed the departure of Chrysler from the group last year.

Depending on the market, some subsidiaries like the one in Malaysia will use the Mercedes-Benz name as the prestige brand is the key area of business activity. In other markets and in Germany, Daimler AG is used to better reflect the broad nature of the group’s business.
“The new name reflects our company’s key business activity, which comes from the main contributor, Mercedes-Benz. With the name change, our operation and business model will remain status quo. In addition, we believe that our new name will further enhance all our future marketing and communication efforts,” said Peter Honegg, President & CEO of Mercedes-Benz Malaysia.

“On another note, our focus on Mitsubishi Fuso will continue to be strong and we look forward to its future expansion. Meanwhile, under the new name as well as the new Mercedes-Benz logo, we will continue to honour our brand’s long and prestigious tradition,” added Mr. Honegg.
Additionally, Mercedes-Benz Malaysia will continue to be involved in the distribution and marketing activities of other brands in the group such as smart.

For more information on the name change, the public can call the Corporate Communications Department at 03-2246 8881 / 8971 or the Customer Care Centre at 1-800-88-1133.

Meanwhile, Si Khiong Star, one of the authorised Mercedes-Benz dealers in Malaysia, has announced that it has been renamed Hap Seng Star Sdn Bhd. The company is a wholly owned subsidiary of Hap Seng Consolidated Berhad via Hap Seng Auto Sdn Bhd (formerly known as Si Khiong Industries Sdn Bhd).

Hap Seng Star has a Mercedes-Benz Autohaus in Kuala Lumpur’s ‘Golden Triangle’ along Jalan Sultan Ismail and a fully-equipped service centre in Bandar Kinrara on the outskirts of the city. The facility includes a Pre-Owned Cars Centre where customers can choose from a selection of pre-owned Mercedes-Benz models. All the units are thoroughly inspected and refreshed prior to being put on sale.

Source : MotorTrader Malaysia